Story

Welcome to Potterra

Founded by Sarah Seliman in Dubai, Potterra is where art meets purpose, and nature is transformed into elegant, handmade ceramics.

The Artist’s Journey

Sarah Seliman’s story is one of heritage, craft, and an enduring passion for art. Born in Egypt and spending her early years in Saudi Arabia, Sarah was deeply influenced by the rich traditions of the Middle East. Her journey took her from Cairo to Europe, absorbing influences yet remaining true to her heritage.

She pursued her love for art at the Faculty of Applied Arts, where she refined her skills in turning raw clay into exquisite, lasting creations.

With Potterra, Sarah has built more than a art brand—she’s created a space for stories to unfold. Each piece is crafted by hand, shaped by experience, and infused with intention. Every mug, vase, or bowl carries a trace of her journey, a memory of her roots, and a quiet elegance that speaks to those who seek authenticity.

Art Inspired by Nature

Potterra honors the earth with every piece, using responsibly sourced clay and non-toxic glazes. Our commitment to sustainability ensures that each creation is as respectful to nature as it is to your home.

Join Us

Explore Potterra’s collection and become part of a journey that celebrates beauty, artistry, and intention. Follow us on Instagram @potterra.uae and TikTok @potterra.uae for exclusive glimpses behind the scenes and to discover new pieces.

Thank you for inviting Potterra into your home.